presentation guidelines

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In this ever changing retail environment, companies that started as online retailers decide to expand their business to brick and mortar spaces, some of them in shopping malls; older malls close and retailers relocate to new locations in existing malls. 

Depending on location, marketing practices, target customers, etc, every property has different presentation standards. In these malls many anchor stores and other national retailers have their own Store Planning and Visual Merchandising teams, who design presentation guidelines to transmit a consistent overall feeling throughout all their locations, some the vehicles to express it are 

• Window installations
• In-store displays
• Interactive displays
• Departments configurations
• Fixtures layout
• Point-of-sale displays
• Posters
• Environmental music
• Lighting
• Video displays
• Promotional / seasonal displays
• Mannequin styling

Properties management teams have your business success as one of their main goals, because they want to keep their retail spaces full at all times. Many first time retailers and local stores don't have clear merchandising presentation standards or an specialized Visual Merchandising expert to assist them.

Mall managers want all tenants at their malls to be able to compete with the big national retailers and have their store presentation up to this particular mall standards; for these reasons one of their requirements to new tenants are to present a Presentation Guidelines package before they approve the leasing contract.

We have many years of experience creating Visual Presentation Guidelines, custom made to fit your unique product selection or services offering, for retail spaces, kiosks, carts, restaurants, trade shows, etc. 

Our objectives, during the creation of your Visual Presentation Guidelines package are, to reflect your brand, engage your potential customers and grow your sales.

These packages include technical drawings with measurements, floor plans, a description of the nature of your business, product classifications, fixturing solutions to best present your product selection or services, signage program, lighting, and any other aspect in consideration to make your business succeed.

Below you can find some samples of Visual Presentation Guidelines packages we created  in the last few years.