visual merchandising
Definition
Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales.
We combine marketing principles, retail merchandising knowledge, and creativity to use the space and layout of the store to present the store’s product in a way maximize customer's shopping experience. We are professionally trained to manage the following:
- Window installations
- In-store displays
- Interactive displays
- Shelving
- Point-of-sale displays
- Posters
- Price tickets
- Promotional / seasonal displays
- Mannequin styling
Benefits
All types of retail stores can benefit from visual merchandising. Some of the key benefits include:
Reflects your brand
A good visual merchandising display stays in-line with the company’s overall brand. For example, a franchise business might want all its franchisees to have the same promotional displays. It gives a business a sense of identity and brand consistency.
Engages the shoppers
An attractive and welcoming store creates a positive first impression. It encourages people to come into the store, and can help guide them in finding the right product for their needs. Visual merchandising helps create a positive shopping experience for customers so that they will be more likely to return for future visits.
Grow sales
When done effectively, visual merchandising can increase sales by directing people to the products they want or need. It can also help them discover new products and solutions. A nicely dressed mannequin can encourage a person to seek out an outfit and accessories that they may not have originally been looking for.
Whether you are selling clothes, hardware, electronics, food, or anything else, a professional visual merchandiser can be an important asset to your team. They can help your retail business get the results you want.
display windows
Chandler Fashion Center | Exterior Windows
Superstition Springs Center | Colors of the Season Windows
Superstition Springs Center | Colors of the Season Windows
These exterior oversized windows are located by Forever XXI and Pottery Barn parking lot. During spring we promote the Easter Bunny Garden Photo Event and other events
We were commissioned by Chandler Fashion Center to change their windows displays every season. Our fall theme is Arizona Fall Bucket List, highlighting 10 must do fall activities
Superstition Springs Center | Colors of the Season Windows
Superstition Springs Center | Colors of the Season Windows
Superstition Springs Center | Colors of the Season Windows
In this window display we showcase the Spring Summer 2023 colors from New York Fashion Week, each oversized color chip represents one of the colors from this palette
Home Mart
Chandler Fashion Center | Sky Windows
Chandler Fashion Center | Sky Windows
Home Mart was located in a the second floor with two empty spaces in each side, we installed these windows to fill the spaces and extend their store front
Chandler Fashion Center | Sky Windows
Chandler Fashion Center | Sky Windows
Chandler Fashion Center | Sky Windows
These interior windows are located on the first floor, in a vacant space. We created this window displays to entice potential tenants to lease this vacant space for their business. We built all the parts and pieces to be flexible to use in other spaces when the current space gets leased.
interior presentations
Jera Art Gallery
Jera Art Gallery
Jera Art Gallery
Jera Art Gallery was relocating to Chandler Fashion Center, we designed the space flow, fixtures placement and artwork display according to the owner specifications
Mega Sports
Jera Art Gallery
Jera Art Gallery
Mega Sports is a sports apparel, accessories and memorabilia store. We designed the presentation guidelines for sides and backwall merchandising and fixtures placement to accommodate all the product classifications and maximize the space use
Asian Gifts
Jera Art Gallery
Asian Gifts
We assisted Asian Gifts to relocate from Paradise Valley Mall to Chandler Fashion Center. During this process we help them re classifying the merchandise to better fit in the new space and fixtures
sales floor merchandising
True Life Therapeutics
Skin Actives Scientific
True Life Therapeutics
True Life Therapeutics specializes in organic CBD drops, pressed CBD tablets and topical solutions designed by professionals. We designed their space at Biltmore Fashion Park
My Fav Candy Store
Skin Actives Scientific
True Life Therapeutics
My Fav Candy Store offers more than 250 candy products specializing in old fashioned candy and assorted salt water taffy. We designed and installed their five locations in Arizona
Skin Actives Scientific
Skin Actives Scientific
Skin Actives Scientific
Skin Actives Scientific is a web based cosmetics company; they wanted to add a retail store in Chandler Fashion Center so customers can experience their products personally and also host events
carts
Hi-Health
Pediatric Dentistry
Jewelry Boutique
Since 1972, Hi-Health has been helping people improve their health through better nutrition
Jewelry Boutique
Pediatric Dentistry
Jewelry Boutique
Jewelry Boutique is a retailer dedicated to sell jewelry in silver and other materials, including necklaces, bracelets, rings, watches for women and men
Pediatric Dentistry
Pediatric Dentistry
Platinum Living Realty
Desert Valley Pediatric Dentistry & Orthodontics and Thunderbirds Kids' Dentistry & Orthodontics are new options for this practice with several locations in the valley of the sun
Platinum Living Realty
Platinum Living Realty
Platinum Living Realty
Platinum Living Realty is one of the fastest growing real estate firms comprised of premier real estate professionals in Arizona
Bubble Toys
Platinum Living Realty
Arizona Energy Group
Bubble Toys is a retailer of trendy toys for different age groups, with mobile retail units in different malls in Arizona. We designed and custom built this cart to meet the high presentation standards of Scottsdale Fashion Square
Arizona Energy Group
Platinum Living Realty
Arizona Energy Group
Arizona Energy Group is a new solar energy systems provider in Arizona, associated to SoCal Energy Group from California